New York, March 25: Democrat Senator Kirsten Gillibrand, speaking outside a Trump-branded high-rise in Manhattan, launched an attack on President Donald Trump, calling him a "coward" and the building bearing his name "a shrine to greed, division and vanity".

The speech by the New York Senator on Sunday, part of what her campaign billed as the official kick-off of her 2020 presidential bid that has unofficially been underway since January, appeared to be a calculated effort to elevate a candidate who has so far struggled for traction and attention in a crowded Democratic field, The New York Times said. US Presidential Elections 2020: Kamala Harris Calls for Funds to Hike Teachers' Pay.

In a 30-minute speech, Gillibrand said: "It is not often that I agree with (former President) Richard Nixon, but he was right to say that the American people have a right to know whether their president is a crook."

Standing not far from the Trump International Hotel & Tower, Gillibrand mocked the President's penchant for slapping his name on buildings.

"He does this because he wants you to believe he's strong... He is not. Our President is a coward."

The crowd on a closed-off Central Park West was small compared with those drawn by her rivals over the weekend.  Senator Bernie Sanders of Vermont attracted upward of 10,000 people in Los Angeles, in the home state of Senator Kamala Harris.

The Senator with Indian and Jamaican descent, for her part, was campaigning in Houston, the home state of former Representative Beto O'Rourke, at a rally that drew several thousand.

Gillibrand, who touted her record of opposing Trump's nominees more consistently than any other senator, also outlined a progressive agenda that included "Medicare for all", universal pre-kindergarten, a national paid-leave programme, cutting the interest rates on student debt and addressing "institutional racism".

"I have never backed down from a fight," Gillibrand said on Sunday. "And I'm not about to start now."

Most polls nationally, and in early states, have shown Gillibrand drawing around 1 per cent support. Still, that is enough to meet the low threshold the Democratic National Committee has set to make the first debates later this year.

(The above story first appeared on LatestLY on Mar 25, 2019 11:28 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).