New Delhi, March 19: Zomato Co-founder and CEO Deepinder Goyal on Tuesday announced a ‘Pure Veg Mode’ along with a ‘Pure Veg Fleet’ on his platform for customers with 100 per cent vegetarian dietary preference.

He said the ‘Pure Veg Mode’ or the fleet doesn't “serve or alienate any religion or political preference”. The 'Pure Veg Mode' will consist of a curation of restaurants that serve only vegetarian food and exclude all restaurants that serve non-vegetarian items. “India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve got from them is that they are very particular about how their food is cooked and handled,” Goyal posted in a thread on X. Airtel Payments Bank Partners With Noise and Mastercard To Launch Smartwatch and Make Contactless Payments Accessible to Larger Consumer Base.

Zomato launches Pure Veg Fleet

The ‘Pure Veg Fleet’ will only serve orders from pure vegetarian restaurants. “This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never go inside the green delivery box meant for our ‘Pure Veg Fleet',” said Goyal. In the future, the company plans to add more specialised fleets for special customer needs. For example, there's a special cake delivery fleet coming up with hydraulic balancers that prevent the cake from getting smudged during delivery, the Zomato CEO announced. India Polls: Meta To Activate India-Specific Elections Operations Centre To Identify AI-Generated Content and Put Specific Mitigations in Place Across Its Apps.

“This feature will see a phased rollout across the country in the next few weeks." The food delivery platform registered Rs 125 crore in profit in the third quarter (Q3) of the current financial year -- an improvement of Rs 390 crore as compared to the same quarter last year. Its consolidated adjusted revenue grew 53 per cent year-on-year to Rs 3,609 crore in Q3 FY24.

(The above story first appeared on LatestLY on Mar 19, 2024 05:43 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).