New Delhi, October 18: YouTube, the Google-owned platform, is reportedly testing its YouTube Premium Lite subscription in several countries once more. The YouTube Premium Lite plan will likely give its users an alternative option for accessing the platform. It may offer a lower-cost way to enjoy video content with limited ads to make it more affordable for viewers. The YouTube Premium Lite plan is expected to include some of the benefits of the standard YouTube Premium subscription.

As per a report of Engadget, YouTube is testing a new version of its Premium Lite subscription. The plan allows users to watch videos without ads but at a lower price point compared to the regular YouTube Premium. According to a report of Business Standard, YouTube is expanding its Premium Lite plan to select countries. The decision can be seen as a way to accommodate users who may not want to pay for the standard YouTube Premium experience but still wish to enjoy viewing with limited ads. YouTube New Feature Update: Google-Owned Video Streaming Platform To Get Collaborative Playlists, Better Playback Speed Controls and More; Check Details.

In the past, the Premium Lite plan allowed users to watch videos without any ads, but it did not come with features like YouTube Music, offline downloads, background playback, or any extra benefits. This plan was first launched in Europe, specifically in countries such as Belgium, the Netherlands, Denmark, Finland, Luxembourg, Norway, and Sweden. On October 25, 2023, YouTube decided to remove the "Lite" plan from many countries after testing it for two years. Apple Pay Now Supports 3rd-Party Web Browsers and Computers, Expands Its Buy Now, Pay Later Services; Check Details.

Multiple reports indicate that Google is currently testing a new version of the Premium Lite plan in countries like Australia, Germany, and Thailand, where users are said to be getting options to sign up. The updated version is expected to feature fewer ads, with most videos being ad-free. However, users might still experience ads when watching music content and YouTube Shorts. As per reports, the price of the Premium Lite plan in Australia is USD 9 per month compared to USD 17 per month for full Premium access.

(The above story first appeared on LatestLY on Oct 18, 2024 06:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).