YouTube and Instagram Witness Higher Usage Time Among South Korean Users in September 2024, Domestic Platforms KakaoTalk, Naver Lose Ground
US-based social media platforms YouTube and Instagram saw their usage time among South Korean users rise sharply in September from a year earlier, data showed on Sunday, while domestic platforms like KakaoTalk and Naver lost ground.
Seoul, October 20: US-based social media platforms YouTube and Instagram saw their usage time among South Korean users rise sharply in September from a year earlier, data showed on Sunday, while domestic platforms like KakaoTalk and Naver lost ground. The total hours spent by South Korean users on YouTube, the top player, came to 1.8 billion hours last month, up 9.5 percent from a year earlier, according to data compiled by industry tracker Wiseapp.
Instagram also saw its combined usage time reach 378 million hours last month, soaring 42.1 per cent on-year, making it the third-most popular application by usage time, reports Yonhap news agency. However, the No. 2 player, KakaoTalk, saw its usage time decline 3.3 percent to 527 million hours over the period. JioCinema Merger With Disney+ Hotstar: Reliance Announces Merger of Its OTT Platform With Disney’s Network To Form New Merged Entity.
Naver, the country's leading search engine, also experienced a 9.7 percent on-year decrease, with total usage hours reaching 329 million last month Industry watchers said YouTube and Instagram encouraged users to spend more time on their platforms through short-form videos, which refer to entertainment content lasting only a few seconds.
Instagram launched its Reels video service in 2021, while YouTube offers a similar feature under the Shorts brand. Industry watchers added that South Korean platforms, including Naver and Kakao, should make efforts to strengthen their short-form video platforms. Google Play Store Top Free Apps List: Meesho, PhonePe, Flipkart, Seekho and FaceMagic Among the Most Downloaded Play Store Apps This Week.
"There are limits for domestic players like Naver and Kakao to directly compete with Instagram and YouTube in short-form video services, which are watched by global audiences," an industry official said, adding that they should focus on enhancing compensation for creators on their platforms.
(The above story first appeared on LatestLY on Oct 20, 2024 10:09 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).