San Francisco, September 14: X Corp (formerly Twitter) on Thursday announced to appoint new senior executives to address the evolving needs of its customers and partners, as the company is still in the red. X CEO Linda Yaccarino announced the new leaders at the helm, as Musk “welcomed” them.

“Monique Pintarelli joins us as the Head of the Americas, overseeing Sales and Partnerships across the US, Canada and Latin America,” she informed.  “Carrie Stimmel joins us as our Global Agency Leader, Brett Weitz as our new Head of Content, Talent and Brand Sales, and Rob Hayes will be our Lead for Revenue Operations. Welcome to the town square,” Yaccarino added. X New Feature Update: Elon Musk-Run Platform Rolls Out ID Verification on Web Version, Watch Video to Know Step-by-Step Guide to Get Verified.

In July, Musk admitted that Twitter was still in the red after a massive 50 per cent drop in advertising revenue and heavy debt from the past. “We’re still negative cash flow, due to a 50 per cent drop in advertising revenue plus heavy debt load,” Musk had posted. “Need to reach positive cash flow before we have the luxury of anything else,” he added. iOS 17 New Feature Update: Apple To Launch New App 'Grid Forecast' For Users To Know When They Are Using Clean Energy.

The Tesla and SpaceX CEO took over the micro-blogging platform in a $44 billion acquisition in October last year that included about $13 billion in debt. In a tweet, he had said: "Need to reach positive cash flow before we have the luxury of anything else.” After laying off thousands of employees, Musk said Twitter was on track to post $3 billion in revenue in 2023, down from $5.1 billion in 2021.

(The above story first appeared on LatestLY on Sep 15, 2023 10:52 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).