New Delhi, May 10: Apple recently faced backlash for an advertisement that intended to showcase the capabilities of the iPad Pro but ended up controversy instead. The iPad Pro ad depicted a range of traditional creative tools, such as books, old video games, piano and paint cans being crushed by a hydraulic press. The iPad Pro ad did not create a favourable impression with many viewers, which led to criticism of the tech giant for appearing insensitive. 

Apple, known for its innovative advertising strategies, found itself in a rare position of having to address negative feedback. The criticism centred on the idea that the ad symbolised technology, specifically the iPad, overpowering and replacing traditional creative tools. Apple Let Loose Event Highlights: iPad Pro With M4 Chipset, iPad Air With M2 Chipset Launched, Final Cut Pro & Logic Pro for iPad 2; Check Details.

As per a report of Money Control, Apple has issued an apology for the controversial iPad Pro advertisement. The company admitted that the message they intended to convey was lost in translation and acknowledged the public's concerns. Apple's marketing VP, Tor Myhren, expressed that the objective was to celebrate the diverse ways in which people express themselves and realise their ideas using the iPad. However, he admitted that they missed the mark with the video and extended an apology to those who felt offended. The company has decided not to air the ad on television, signalling its commitment to taking the feedback seriously and its respect for traditional creative processes. Apple Foldable MacBooks and iPhone Likely To Launch in 2026: Report.

Apple moved quickly to pull the controversial ad from its campaign. The company's response shows its sensitivity to public perception and the importance it places on community feedback. The incident also sparked a conversation about the evolving relationship between technology and traditional forms of creativity. Hollywood actor Hugh Grant, responding to the ad on his X account (formerly known as Twitter), criticised it as "The destruction of the human experience".

(The above story first appeared on LatestLY on May 10, 2024 01:33 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).