Hyderabad, Aug 2: Vietnamese smartphone brand Mobiistar launched its series of selfie smartphones here today, marking its entry into the offline market of the southern States of India.

The phones were priced in the range of Rs 4,000-Rs 11,000 in the country.

Mobiistar was co-founded by Carl Ngo in 2009 and it established itself as a leading brand in Vietnam and recently expanded to Southeast Asia and the Gulf Cooperation Council (GCC) countries.

"On May 23, we officially announced our presence in India," Carl Ngo told reporters. The products were available online. "With our new range of selfie-centric smartphones, we aim to be the part of top five smartphone brands in the affordable segment by this year-end," he said. The company launched the offline operation with the partnership of 600 distributors across India, he said.

The company plans to hire about 3,000 people, he added.