New Delhi, August 12: Tata Consultancy Services (TCS) has reportedly enabled in-store mobile checkout for all Croma stores in India. As per reports, TCS uses its AI-powered TCS OmniStore platform to deliver a faster checkout and omnichannel shopping experience across touchpoints. The new cloud-based model is expected to eliminate the need for traditional hardware and facilitating a billing process that is four times faster.

The transformation is expected to increase sales and footfall for Croma while reducing checkout time for shoppers. As per a report of Times of India, TCS, an IT service company, has introduced 100 percent in-store mobile checkout for all Croma stores in India. It is reportedly 1st in the retail industry in the country. TCS used its AI-powered platform called TCS OmniStore to enable faster checkout and provide a seamless shopping experience across different touchpoints in India. Gaming Company Krafton Acquires Tokyo-Based Game Studio Tango Gameworks for Undisclosed Sum.

TCS OmniStore is a unified composable commerce platform powered by artificial intelligence (AI). It offers various capabilities such as scan and go, click-and-collect, universal cart and self-checkout features. As per reports, this technology allows Croma to optimise 83 percent of Bill Desk Space. The partnership between TCS and Croma, which began in 2019, was intended to innovate various aspects of the customer experience. The platform's microservices-based architecture provides the ability to scale needed for Croma's operations. The mobile checkout system has reportedly enabled convenient in-store purchases and a smooth shopping experience. Amazon Customer Care Complaint: X User Shares His Experience Chatting With 6th Agent Till He Leaves Promising Smile.

Krishnan Ramanujam, President, Consumer Business Group, TCS, reportedly said, “ TCS will serve as a technology and knowledge partner to Croma, to jointly fashion a unique and futuristic commerce journey with a best-in-class customer experience at every touch point." The implementation of TCS's AI-powered solution at Croma stores is expected to set a new standard in the retail industry. By reducing wait times and improving operational efficiency.

(The above story first appeared on LatestLY on Aug 12, 2024 06:44 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).