Santa Monica, September 4: Snap CEO Evan Spiegel shared a letter addressing all the employees for their remarkable work to reverse the decline in revenue and help the company advance towards the path of growth. He said that despite adversities, the company managed to reach out to 850 million people. In his letter to the employees, Evan Spiegel said that Snap was testing a simplified version of its popular social media and chat application - Snapchat.

Snap CEO Evan Spiegel wrote in his letter to the employees, "In the year ahead, we will prove that our progress is sustainable while further accelerating the growth of our advertising business and diversifying our revenue with Snapchat+." He also said that the company would continue to invest in ML infrastructures and other areas to improve the performance of the platforms and expand intelligent audiences. WhatsApp New Features: Meta-Owned Messaging Platform Testing ‘GIPHY Sticker Search’ and ‘Status Update – Viewer List’ Features; Check Details.

Spiegel said Snap would accelerate growth by introducing new ad placements, leveraging automation, and enhancing machine learning capabilities. He focused on the company's growth by increasing revenues with its latest products, introducing new ad placements, enhancing machine learning capabilities, and leveraging automation.

Snapchat Simplified Version in Development

Amid the announcement of the company's revenue growth and the establishment of the business, Snap CEO Evan Spiegel said Snap would aim to create a simplified version of Snapchat that would improve its usability and accessibility. He said early tests had been "directionally positive" and highlighted that the company was being deliberate and thoughtful about making changes of such magnitude.

Snap CEO Evan Spiegel wrote, "Rolling out this simplified version of Snapchat should also provide new opportunities to improve application performance and load times." He added that the company was working with developers to realise the full potential of Snapchat. The CEO addressed the negative effects of other popular social media and video platforms such as TikTok, YouTube and Instagram. He said the people who spent time on Snapchat were "positively affected", and the platform brought them closer without any significant impact on their "self-esteem". Android 15 Now Available for Developers, Will Bring to Google Pixel Phones and Other Smartphone Manufacturers in Coming Weeks; Check Features and Other Details

The simplified version will likely undergo a major redesign, include new features, and improve performance. Besides, the platform may retain existing features, revamp them and introduce new ones to keep it as engaging as it is now. 

(The above story first appeared on LatestLY on Sep 04, 2024 04:53 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).