Bengaluru, Oct 24: In a bid to gain ground among the Indian millennials, Snapchat on Thursday teamed up with OnePlus to launch a unique Diwali campaign. The brands have created special Lenses that brings to life landmarks like Taj Mahal, Gateway of India, Tower Bridge in London and the Eiffel Tower to commemorate the festival of lights. Snapchat has 203 million daily active users globally, with 70 per cent playing with or using AR features every day. Diwali 2019 Offers on OnePlus: Celebrate Festive Season With Great Deals on OnePlus 7T, OnePlus 7 & OnePlus TV Through Amazon's Great Indian Festival Sale.

"Snapchat has partnered with OnePlus to bring Indians around the world a little closer to home to celebrate the festival of lights with the power of Snapchat's AR technology," said Tarika Soni, Head of Commercial Strategy and Ad Monetisation for India, Snapchat.

Launched earlier this year, "Landmarkers" are available in Lens Studio and anyone can create AR experiences for Snapchat.

Lenses using our Landmarker technology enable AR experiences that can transform the world's most iconic landmarks in real-time. Moto G8 Plus Smartphone With Triple Rear Camera Launching Today.

"Building on 'One World. One Family. OnePlus' campaign, we collaborated with Snapchat to bring alive the festival of lights to our Indian diaspora spread across the world," said Vikas Agarwal, General Manager, OnePlus India.

(The above story first appeared on LatestLY on Oct 24, 2019 02:55 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).