New Delhi, September 4: Snapchat will reportedly start a new way to generate revenue by placing sponsored ads next to messages in the chat threads. The Snapchat ads will likely appear as unread notifications above messages from friends to allow brands to reach users. As per reports, the development comes as Snapchat seeks to improve its stock price and financial performance.

As per a report of The Verge, Snapchat is going to place sponsored ads next to messages in the main chat tab for the first time. The company will try putting sponsored messages next to chat threads from friends. Snapchat will show ads from brands as unread messages in the main Chat tab. It means that these ads will be placed above messages from your contacts until you interact with them. Snapchat Simplified Version in Development: Snap CEO Evan Spiegel HInts Major Redesign in Coming to Instant Messaging App.

As per reports these sponsored messages will not disrupt user experience, as they will not trigger push notifications. Users can choose to interact with the ads or ignore them. However, it is not clear how easy it will be to remove these ads without opening them or if it will even be possible to do so. Snapchat will likely allow advertisers to pay to promote locations on its Map tab. Snap Inc. CEO Evan Spiegel reportedly mentions, “The growth of our digital advertising business is one of the most important inputs to our long term revenue potential, and investors are concerned that we aren’t growing faster.” Snapchat New Update: Social Media Platform Finally Introduces Native App for iPad; Check Details.

Why Sponsored Snap?

Snapchat's decision to introduce Sponsored Snap comes at a time when the company is looking to increase its revenue. The social media platform has over 850 million monthly users, but its advertising revenue has not kept up with competitors like Meta. Snapchat intends to use its user base more effectively by placing ads in the chat section. The company's stock price has been near an all-time low and still has not been profitable. Snapchat hopes to attract more advertisers and improve its financial position by expanding its ad options.

(The above story first appeared on LatestLY on Sep 04, 2024 08:27 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).