Online Food Order 2024: Indian Online Delivery Platform Zomato, Swiggy and Others Served ‘65 Lakh Orders’ on New Year’s Eve, Says Report
It is also important for the brands and platforms to be able to serve the increased load on these days as customer experience cannot be hampered on these celebratory occasions, he added.
New Delhi, January 11: There were 65 lakh online food delivery orders from Zomato, Swiggy and others on the New Year's Eve 2023, setting a record and delivering 18 per cent higher volumes than the New Year's Eve 2022, a report showed on Thursday. The average order value (AOV) on the day was also at least 30 per cent higher compared to other days of the year, according to market research firm Redseer Strategy Consultants.
“Spike days like the IPL, Cricket World Cups, Diwali, NYE etc. are critical for online food delivery services as customers order more and spend more,” said Abhijit Routray, Associate Partner at Redseer. It is also important for the brands and platforms to be able to serve the increased load on these days as customer experience cannot be hampered on these celebratory occasions, he added. Adani Group Unveils First Indigenously-Manufactured Drishti 10 ‘Starliner’ Unmanned Aerial Vehicle for Indian Navy.
The day started with gross merchandise value (GMV) in breakfast (orders placed between 6 a.m. to 11 a.m.) being 1.5-2 times the daily average of the year. The GMV peaked in the dinner and late-night orders, being 2.5-3 times the average of other days. “Another dimension to premiumisation was people ordering from premium restaurants to treat themselves on the day,” the report noted. Samsung Opens Galaxy Experience Spaces To Celebrate the New Era of Galaxy Innovation Ahead of Galaxy Unpacked on January 17.
Given the super-normal demand, platforms were able to step up to provide superior customer experience on the day with customers across city tiers expressing high satisfaction with food quality, packaging, delivery time and in-app discounts.
(The above story first appeared on LatestLY on Jan 11, 2024 02:51 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).