OnePlus Lays Off Several Workers in Europe to Make Organisational Changes
However, the teams in Denmark, Finland, Netherlands, and Belgium appear to be unaffected, as these are the markets where OnePlus sees the most potential.
London: Chinese company OnePlus that launched flagships OnePlus 8 and 8 Pro this week has laid off several workers in Europe as part of its ‘restructuring plans. The smartphone manufacturer said it is making organisational changes in some existing markets, specifically Germany, France and the UK, adding that "it is doing everything it can to support the approximately 20 total employees in these three markets who will be affected by this restructuring, including offering redundancy packages per local regulations. OnePlus 8, OnePlus 8 Pro Pop-Up Boxes Listed Online; Check Prices.
The Chinese smartphone maker said that it has decided to make some changes to the current organisational structure within Europe to better streamline its operations while continuing to meet the needs of its growing community.
"These changes only apply to Europe, which remains a key region for OnePlus where we are committed to bringing the best products and services to users as we have done since day one," the company said in a statement on Saturday. "As part of our strategy, we are looking to capitalise on opportunities in the Nordic region and Benelux by hiring for new positions, relocating some existing European staff, and further enhancing our capabilities in these strategic markets," the company added. Ben Wood, the Chief Analyst at CCS Insight, said that "OnePlus has fallen into the trap of over-promising and under-delivering". OnePlus 7T Pro India Price Slashed by Rs 6,000; Now Retails at Rs 47,999.
However, the teams in Denmark, Finland, Netherlands, and Belgium appear to be unaffected, as these are the markets where OnePlus sees the most potential. According to OnePlus, the changes have nothing to do with the pandemic, but as the company raced towards premium 5G smartphones, carriers like O2 and EE discontinued their partnerships with the brand in the UK. The company is struggling hard to maintain relationships with carriers in Europe.
(The above story first appeared on LatestLY on Apr 27, 2020 01:49 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).