New Delhi, July 12: London-based technology company Nothing on Friday announced that 1 lakh units of its sub-brand's debut smartphone CMF Phone 1, which is being manufactured in India, was sold in just three hours across various channels. "The overwhelming demand for CMF Phone 1 further solidifies Nothing's reputation for delivering cutting-edge technology and unique design," Nothing said in a statement.

The company launched the device in two variants (6GB+128GB and 8GB+128GB) at a starting price of Rs 15,999. The smartphone comes with a 50MP rear camera, a MediaTek Dimensity 7300 5G processor, a 6.67-inch Super AMOLED display, a 5000 mAh battery, and a 16 MP selfie camera. It also features a 120 Hz adaptive refresh rate for seamless interactions. OPPO Reno 12 5G, OPPO Reno 12 Pro 5G Launched in India With AI Focus, Gemini AI; Check Price, Specifications and Features of New OPPO Reno 12 Series.

Nothing CMF Phone 1 Sales Announcement

Meanwhile, Nothing said that by manufacturing the device in India, the company aims to harness the rich manufacturing ecosystem of the country while investing in the local economy, fostering technological innovation within the country and creating job opportunities. Redmi 13 5G Sale Starts Today at 12 PM; Check Price of Each Variant, Specifications and Features.

"This underscores the brand's recognition of India as a key market in its global strategy and alignment with the 'Make in India' initiative," the company said. In addition, Nothing mentioned that this move exemplifies their dedication to delivering "high-quality, locally-produced products that cater to the unique preferences and needs of the Indian market and their expertise in locally manufacturing such a unique adaptable design".

(The above story first appeared on LatestLY on Jul 12, 2024 03:48 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).