Mumbai, August 28: Meta is ending the support for custom filters in its app and shutting down Spark AR Studio. The Zuckerberg-led platform will be shutting down the third-party filters along with AR (Augmented Reality) effects on its platforms like Facebook, Instagram and Messenger and other tools that the company used to create them.
Meta's latest decision would come in effect from January 14, 2025, according to the official post by the company. The company said that it made a decision following an assessment to shut down the Meta Spark's platform and all of its third-party tools and content. After January 14 next year, the AR effects built by third parties. The decision would affect the brands and wider community of AR Creators. Apple Layoffs: iPhone-Maker Cutting 100 Jobs in Its Digital Services Group as Part of Shift in Priorities for Critical Division.
Meta confirmed that it would continue to provide its own AR effects after the deadline to all the countries and family of apps. The Mark Zuckerberg-led company thanked all the community of creators, businesses along with key stakeholders who became part of Meta Spark's journey. Meta launched this platform seven years ago to bring the augmented reality experiences to the users.
Meta Spark Studio also allowed the developers to share their imaginative, innovative and creative work on the AR Creator community. They allowed the platform to reach to the millions of users across the platforms owned by Meta. The company said it took decision as a part of larger efforts to prioritise the products that would serve the future needs of the customers. Mark Zuckerberg Regrets Decision To Demote US President Joe Biden’s Son Laptop Story on Meta Platforms, Promises To Push Back in Future.
Meta promised it would ensure a smooth transition as smoothly as possible and continue to provide the services for Spark beyond the deadline. It allowed the users to avail the third-party AR Effect till January 14, 2025 when they will be completely shut down without any future access.
(The above story first appeared on LatestLY on Aug 28, 2024 01:54 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).