New Delhi, May 8: Meta has introduced a new set of generative AI-powered advertising features. designed to make it easier for advertisers to create ads. The latest generative AI-powered advertising features from Meta are expected to enhance the advertising experience for marketers by allowing them to automate parts of the ad creation process.

As per a report of Money Control, Meta's latest generative AI features will likely make it easier for advertisers to create ads by providing them with full-image and text generation capabilities. This means that advertisers can generate multiple ad variations inspired by their original creativity, complete with text overlays. WhatsApp New Feature Update: Meta-Owned Platform Likely To Introduce New Shortcuts To Create AI-Generated Stickers for iOS; Check Details.

It is built upon previous capabilities, which were introduced in October 2023, such as the ability to generate new backgrounds and expand images to fit various surfaces. The new feature may be particularly useful for businesses that need to create ads for different platforms, such as Facebook and Instagram, as it may allow them to adjust their creative assets to fit different aspect ratios across multiple platforms.

Meta Generative AI Features for Advertisers

Meta's new features are accessible through the Advantage+ creative feature in the company's Ads Manager, which can automatically optimise images and videos to versions that are more likely to engage the brand's audience. The full-image generation capability will allow advertisers to create variations of their ads with different backgrounds, text overlays and adjustments to the products shown. Instagram New Feature Update: Meta-Owned App Introduces New Stickers for Stories and Insta Reels.

The text generation feature is another key component of Meta's generative AI tools. The feature can allow advertisers to create multiple ad headline variations in addition to the primary text. Meta is also currently testing the ability for the generated text to convey the brand's unique voices and tones by highlighting key selling points based on their previous campaigns and the text inputs provided by brands. This customisation option is expected to be valuable for businesses that want to maintain a consistent brand image across their advertising campaigns.

(The above story first appeared on LatestLY on May 08, 2024 02:19 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).