Mumbai, July 3:  Brazil's NAPD (National Data Protection Authority) suspended Meta's new AI privacy policy with immediate effect over risk of compromising individuals' personal data to train company's genAI systems. ANPD took this preventive step after officially publishing it in the official gazette in Brazil on Tuesday. 

Meta's updated AI privacy policy allowed the company to use public posts in its artificial intelligence systems. However, Brazil has put a hold on this processing, prohibiting Meta with immediate effect. Meta has previously faced several issues including recent related to allowing teens to see adult content on the platform with its suggestions in European Union. Mark Zuckerberg-run company's new AI policy has been banned from Brazil. Koo Shutting Down: Indian Social Media Platform Built As X Rival To Shut Down As Acquisition Talks With Dailyhunt Fail, Co-Founder Mayank Bidawatka Reacts.

According to a report by Business Standard, Brazil was Meta's biggest market in terms of users. Meta's Facebook reportedly boasted around 102 million active users in Brazil out of the total 203 million population as per the 2022 census. A Meta spokesperson stated that Brazil does not allow the company to use the users' personal data to train artificial intelligence. 

A Meta spokesperson reportedly said that the company was disappointed in Brazil's decision and insisted that its methods complied with the country's privacy laws and regulations. He added that the country's step would be backward for innovation and competition in AI development. The spokesperson emphasised that it would further delay the process of bringing artificial intelligence to the people of Brazil. Google Search Console Not Providing Updated Data Due to 'Latency Issues' With Search Performance Reports, Company Says 'Working to Solve This Soon'.

Multiple reports highlighted that Mark Zuckerberg-run Meta's AI privacy policy update also faced resistance in Europe. The company put its AI privacy policy on hold in Europe and used public posts on its platforms to train AI systems. Meta's new AI privacy policy was supposed to be implemented in the European region last week. However, in countries like the United States, where national laws on privacy protection are absent, companies have already started training their models.

(The above story first appeared on LatestLY on Jul 03, 2024 02:19 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).