Mumbai, April 15: Billionaire Mukesh Ambani’s streaming service, despite being the official digital streaming partner of the Indian Premier League, continues to offer free streaming of IPL 2023 which has broken several viewership records this year.

The expansion will coincide with JioCinema starting to charge for content, though the exact pricing strategy is still being finalized, media and content business President Jyoti Deshpande said in an interview. New titles will be rolled out before the end of the Indian Premier League cricket next month, and viewers will still be able to watch matches for free, she said. ‘JioCinema Down’ Users Complain About Error While Watching KKR vs SRH IPL 2023 Live Streaming Online.

Deshpande added that the new content will be added before the end of IPL 2023 on May 28. The users can enjoy the cricket matches for free till the content addition takes place, she said. "The new plan is to 'keep tariffs simple for viewers'. Currently, the streaming space is dominated by westernised content. Jio Studios wants to become a catalyst for the cross-pollination of talent. We want to get as Indian as it can,” Deshpande told Bloomberg. IPL 2023: JioCinema Viewership Peaked 2.2 Crore Views During CSK vs RR Last Over When MS Dhoni and Ravindra Jadeja Were Batting.

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The streaming platform on April 12 achieved a rather extraordinary feat during the CSK vs RR. The nail-bitting match received a viewership of about 2.2 crores when CSK captain Mahendra Singh Dhoni and Ravindra Jadeja were at the crease in the last over of the match. The viewership is reportedly the highest of the IPL this season.

(The above story first appeared on LatestLY on Apr 15, 2023 02:26 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).