New Delhi/Mumbai, September 20: It was a 'wow moment' for thousands of Apple lovers in India on Friday as they started receiving ‘Make in India’ iPhone 16 at Apple BKC in Mumbai and Apple Saket in New Delhi and Apple -- along with at other Apple Authorised resellers stores amid long queues since early morning hours. At the both Apple Delhi and Mumbai retail stores, hundreds of people who had pre-ordered the new 16 series -- iPhone 16, 16 Plus, 16 Pro and 16 Pro Max -- queued up early to get their devices.
At Apple BKC, customers from various cities like Ahmedabad, Surat, Madhya Pradesh, Nagpur, Indore, Bengaluru, Goa, Nashik and Nanded waited overnight to make purchases. "I came from Surat specifically to buy iPhone 16 Pro. I come every year for the launch. Our entire family uses iPhones,” an iPhone customer told IANS, saying he anxiously waited for this day after pre-booking the iPhones on Apple Online. iPhone 16 First Reactions: Customers Elated As They Purchase New iPhone 16 Series, Long Queues Continue To Form at Apple Stores in Mumbai and Delhi (Videos).
iPhone 16 Customers at Apple BKC Store in Mumbai
#WATCH | Maharashtra: A huge crowd gathered outside Apple store at Mumbai's BKC - India's first Apple store.
Apple's iPhone 16 series to go on sale in India from today. pic.twitter.com/RbmfFrR4pI
— ANI (@ANI) September 20, 2024
Excited Customer from Surat Visits Mumbai's Apple BKC to Buy iPhone 16 Pro Max
#WATCH | Mumbai: People purchase Apple's iPhone as the company began its iPhone 16 series sale in India today
A customer Akshay says, "I came at 6 am. I purchased the iPhone 16 Pro Max. I liked iOS 18 and the zoom camera quality has become better now, I came from Surat." https://t.co/KZsTgu6wyp pic.twitter.com/93vqlgolQk
— ANI (@ANI) September 20, 2024
Long Queue of iPhone Buyers Waiting Outside Mumbai Store
#WATCH | Maharashtra | Long queues seen outside Apple store at Mumbai's BKC - India's first Apple store.
Apple's iPhone 16 series to go on sale in India from today. pic.twitter.com/DIYxyLVG6Z
— ANI (@ANI) September 20, 2024
Several users wished to get their iPhones in the ‘Desert Titanium’ colour, which was in high demand. “I have come to buy iPhone 16 Pro for my entire family. Since the first-generation iPhone, we are used to iPhones and cannot switch to any other device,” another user said, holding several iPhone boxes in his hands. Several buyers were also seen with iPhone 16 Pro Max boxes in their hands, again confirming the premiumisation trend that is now maturing in the country.
Long Queues Seen Outside Apple Stores In India
Long queues were also seen at Apple Saket since early morning, with retail staff cheering the first buyers of the new iPhones and Watch Series 10. A user who came to the Apple Store at 4 am, told IANS that he has been an iPhone user for five years “and it's always been my dream to upgrade whenever a new phone is released”. “I'm happy to be doing that now. I’ve heard that this phone has some new features, including an improved zoom and camera, and I’m especially excited about that,” he added.
The company saw a surge in pre-orders for its ‘Make in India’ iPhone 16 in the country. The new devices are set to break previous export records. The ongoing channel checks by industry suggested that iPhone 16 Pro models are also witnessing a strong traction from buyers, owing to its more strategic and accessible pricing, in comparison to the 15 series.
The analysts expect a healthy mix of upgrades this year for Apple in the country. The momentum is great with the government’s thrust on local manufacturing as the iPhone 16 models are being manufactured/assembled in India with simultaneous availability along with the global market. Apple’s latest iPhone 16 is being produced and launched globally from the Indian factories. iPhone 16 Quick Delivery: Zepto Announces To Deliver iPhone 16 Series on Doorsteps Within 10 Minutes To Avoid Waiting in Line.
Driven by the production-linked incentive (PLI) scheme, the tech giant reached around $5 billion in iPhone exports from India in the April-August period this fiscal (FY25). As per industry data, this is a growth of over 50 per cent from the same period of the first five months in FY24.
(The above story first appeared on LatestLY on Sep 20, 2024 11:51 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).