Instagram Unskippable Ads: Meta-Owned Platform Testing New Feature That Will Stop Users From Scrolling Until They Watch Ad
Instagram unskippable ads would force the users to watch the ad for some time and then allow them to scroll and browse new content on the platform.
Mumbai, June 4: Meta-owned Instagram is developing a significant ad-related feature to its platform. As per reports, Instagram has been developing a new feature 'ad breaks'. This feature will stop the user from scrolling and force them to watch the unskippable ad. The Instagram users will have to watch these ads until they see option to continue scrolling.
As reported by The Verge, a Reddit user recently shared their experience with the new 'Instagram unskippable ads' feature. This feature, encountered while scrolling through stories, prevented the user from skipping the ad to continue watch other video content. It reportedly would display a timer and a pause option as well as per the screenshot. ChatGPT Is Down: OpenAI’s Chatbot ‘Unavailable for Some Users’, Company Investigating Issue, X Users Share Funny Memes and Videos.
Reddit User's Post About Instagram's New Unskippable Ads Feature:
NEW GARBAGE FEATURE IS BEING TESTEDbyu/FireCubX inInstagram
Instagram Unskippable Ad Feature Spotted by X User Dan Levy ✡ דניאל לוי (@TheDanLevy):
Another report by TechCrunch highlighted that the Instagram unskippable ads feature with a countdown timer would stop users from browsing through more content on the platform. Users would need to complete the ads until the countdown is over and then scroll. The report emphasised that the new change to the Instagram app would be similar to the YouTube's free version. On YouTube, users must watch the ad while consuming video content as it also took some steps against ad-blockers.
The reports said that Meta-owned Instagram would also go that route, bringing unskippable ads. Instagram became a more frequently used video-sharing platform over the years due to features like Reels and Stories. Recently, it has become more than a platform where users can upload still photos. Microsoft Aurora AI Foundational Model Launched for Accurate Weather Predictions, Mitigation of Extreme Weather Events; Know More Details.
The new Instagram unskippable ads feature called' ad break' was reportedly spotted by X user Dan Levy (@TheDanLevy). He posted that Meta would force users to watch ads on Instagram feeds. He further added that the ad stopped him from scrolling past it. With the new feature in place, users would have to watch the ads on the platform, and until they are over, they cannot skip or scroll away.
(The above story first appeared on LatestLY on Jun 04, 2024 02:25 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).