Instagram Copy TikTok, Snapchat Ideas on IGTV

The new design showed up in last week's announcements for Instagram Explore's new Shopping and IGTV discovery experiences.

Instagram Copy TikTok, Snapchat Ideas on IGTV
Instagram logo (Picture Credits: instagram.com)

San Francisco, May 21: Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

Depending on the tried and tested methods of the two apps, Instagram's IGTV has ditched its category-based navigation system's tabs like "For You", "Following", "Popular", and "Continue Watching" for just one central feed of algorithmically suggested videos -- much like TikTok, TechCrunch reported on Monday. Instagram Begins Testing Direct Messages For Web on Desktop, Laptop PC, Mac and Non-Android or iPhone.

With its new design, IGTV has also moved on from its awkward horizontal scrolling design to a Snapchat Discover-like vertical "infinity grid" layout of recommended clips. The new design showed up in last week's announcements for Instagram Explore's new Shopping and IGTV discovery experiences.

"The idea is this is more immersive and helps you to see the breadth of videos in IGTV rather than the horizontal scrolling interface that used to exist," the report quoted Will Ruben, Instagram's product lead on Explore as saying.

Launched in 2018, the long-form video hub that lives inside both a homescreen button in Instagram as well as a standalone app, has failed to host lengthier must-see original vertical content. New Instagram Feature Will Track Your Time Spent on the App.

TSensor Tower estimates that the IGTV app has just 4.2 million installs worldwide, with just 7,700 new ones per day - implying less than half a per cent of Instagram's billion-plus users have downloaded it. IGTV does not even rank on the overall charts and hangs low at number 191 on the US - Photo and Video app charts, according to App Annie, the report added.

However, the photo-messaging app is still trying out ways to make the feature work as intended. Recently, Instagram started showing IGTV videos as part of the usual news feed, in order to boost user-engagement with the longer video clips.

(The above story first appeared on LatestLY on May 21, 2019 01:13 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).


You Might Also Like

Happy Valentine’s Day 2025 Greetings for Husband and Wife: Romantic Messages, Heartfelt Quotes, Wishes, HD Images and Wallpapers To Celebrate Love and Commitment

Valentine’s Day 2025 Wishes, Images and HD Wallpapers: Share V-Day Greetings, Love Quotes, Messages and Photos To Celebrate the Day of Romance With Your Partner

Ranveer Allahbadia Controversy: Did Urvashi Rautela, Virat Kohli and Yuvraj Singh Unfollow BeerBiceps on Instagram Amid Legal Drama Over ‘India’s Got Latent’ Episode?

Amid Ranveer Allahbadia Controversy, Ashish Chanchlani Steps Back From Hosting ‘Captain America: Brave New World’ Screening, Citing Health Reasons – See Statement

Share Us