San Francisco, March 20: Facebook-owned photo messaging app Instagram has launched the beta version of its in-app shopping feature in the US that would allow over a billion users to buy products tagged in images or videos without having to leave the platform. The photo-messaging app would charge sellers making sales an undisclosed amount of fee. Google Stadia is New Cloud Gaming Service From Google Unveiled At 2019 Game Developers Conference.

Called "Checkout with Instagram", the feature would allow US users to shop from over 20 brands including Adidas, Kylie Cosmetics and Warby Parker, without re-directing users to other websites.

"We will introduce a selling fee to help fund programmes and products that help make checkout possible, as well as offset transaction-related expenses," TechCrunch quoted an Instagram spokesperson as saying on Tuesday.

"We aren't sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers," the spokesperson said. Instagram Moves into E-Commerce with Shopping Button.

Checkout tags would appear on feed posts, Stories and Explore content from the brands in the closed beta that Instagram plans to eventually open to more businesses.

For now, those who use Instagram's shopping feature can pay with PayPal, Visa, Mastercard, American Express and Discover, the report added. Instagram's plans on rolling out the feature globally remain unclear.

(The above story first appeared on LatestLY on Mar 20, 2019 06:08 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).