Google to Allow Cryptocurrency Advertisements with Clauses
As a reminder, Google imposed a ban on advertisements for cryptocurrencies and other speculative financial products in March across its ad platforms.
San Francisco, Sep 26: Google is tweaking its ban on cryptocurrency-related advertisements it put in place earlier this year, planning to allow regulated cryptocurrency exchanges to buy ads in the US and Japan, the media reported. Google in March announced a ban on advertisements for cryptocurrencies and other "speculative financial products" across its ad platforms. Vivo V9 Pro Smartphone Launched; Priced in India at Rs 19,990; Here’s How You Can Get Rs 2000 Off on New V9 Pro.
"The Internet giant's updated policy applies to advertisers all over the world and it will go into effect next month," CNBC reported on Tuesday. However, the ads can only run in the US and Japan, and interested parties will need to apply for certification to serve ads in each country individually, the report added. OnePlus 6T India Launch Invite Leaked Online; Reveals October 17 As Official Launch Date.
"Google's parent company Alphabet gets roughly 86 per cent of its total revenue from advertising. The company booked more than $54 billion in ad revenue in the first half of 2018," said the report. Facebook imposed a similar ban in January, but has subsequently lifted some restrictions. After Facebook and Google, Microsoft also removed advertisements showing cryptocurrencies and related products from its Bing search engine.
(The above story first appeared on LatestLY on Sep 26, 2018 01:33 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).