New Delhi, August 2: Google reportedly updates its search engine algorithm with the aim of reducing the visibility of deepfake photos and videos. The updates to the Google algorithm are said to combat the spread of AI-generated content that can mislead or harm individuals. By developing a new ranking system, Google Search will reportedly lower the ranking of deepfake content to make it less visible in search results.

As per reports, Google updates its new ranking system to reduce the visibility of deepfakes. The search engine algorithm update will reportedly filter out artificially generated images and videos that appear in Google Search results. The Google algorithm updates will specifically target deepfake content to protect users from misinformation. Google Maps Update: Tech Giant Introduces Redesign Bottom Bar on Android; Check Details.

The tech giant believes that the best way to protect against harmful content is to prioritise high-quality information at the top of search results. According to the information available on the official blog post, the tech giant is updating its ranking systems to address queries with a higher risk of explicit fake content in search results. Google is implementing updates that will decrease the visibility of explicit fake content in searches and will specifically look for the content that includes people's names and will show high-quality, non-explicit content such as relevant news articles if they are available. Google is making changes to its ranking systems to reduce the appearance of explicit fake content in search results. Google Maps New Features: Google Announces AI-Powered Features in Its Maps for India, Offers Alert About Road Widths, Flyers, EV Charging Stations.

Google further emphasised and said "There’s also a need to distinguish explicit content that’s real and consensual (like an actor’s nude scenes) from explicit fake content (like deepfakes featuring said actor)." Distinguishing between these types of content is a difficult task for search engines. Google is continuously working on improving its algorithms to ensure that genuine and reliable content is given more visibility, while misleading and fake content is pushed down in search results.

(The above story first appeared on LatestLY on Aug 02, 2024 11:22 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).