Google New Update: Tech Giant To Introduce New Feature To Let Users Identify AI-Generated Images, Videos; Check Details and Know How It Will Work

New Delhi, September 18: Google is reportedly planning to introduce a new technology to help users identify AI-generated and edited images to provide more transparency in its search results. The update comes as artificial intelligence (AI) continues to play a bigger role in content creation, which, on occasion, raises concerns about misinformation and the authenticity of visuals. Google Search will enable users to better understand the origins of images and videos they come across online to enhance trust and transparency by adding new features,

As per a report of India Today, Google will let users verify AI-generated images and videos in search results to offer greater transparency. The company is reportedly planning to introduce a feature called "About this image," which will provide more detailed information about an image’s origin. The feature is expected to help users identify if an image is AI-generated or edited to help reduce the spread of misinformation and deep fakes. Google New Update: Tech Giant Introduces 10 Different Voices With Gemini Live (Watch Video).

As per multiple reports, Google intends to implement a system that is part of the Coalition for Content Provenance and Authenticity (C2PA). The C2PA authentication system is a technical standard aimed at tracking the source of images. It does this by creating a digital trail that offers details about where an image was taken and any changes that have been made to it afterwards.

The technology can determine if an image was captured with a camera or altered using photo editing software like Photoshop, or created by generative AI models. It will be included in Google Search results for users to identify details about where the image came from and any changes that may have been made to it.  Microsoft and BlackRock To Launch USD 30 Billion AI Investment Fund for Data Centres and Energy Projects.

Reports also suggest that tech companies such as Google, Microsoft, Amazon, Adobe, Arm, OpenAI, Intel, and Truepic have all supported the C2PA authentication system. Google has played an active role in creating the most recent version of the C2PA technical standard, known as version 2.1. The collaboration among major tech firms highlights the importance of establishing reliable methods for verifying the authenticity of digital content.

(The above story first appeared on LatestLY on Sep 18, 2024 07:31 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).