San Francisco, April 21: In a bid to help companies keep their customers updated about business hours or services that have changed owing to COVID-19, Google has introduced new Optimize features and some useful tips. Normally Optimize users are able to run 10 personalizations on their websites at the same time. Google Releases Much-Awaited Chrome Update; Alerts 2 Billion Users About Security Flaws Across Windows, Mac & Linux.

"We have temporarily removed this restriction for the next 90 days so that you can make as many updates to your site as you need until July 31. If you don't already have an Optimize account, you can create one for free here," Google said in a statement late Monday. "You can use our templated banner or customize it by editing the colour, size, and text. You can also select on which pages of your site the banner should be shown, for example only the homepage or on every page of your site," informed the tech giant.

According to the tech giant, once you log into your Optimize account, you can add a message to the top of your site by clicking "Add a banner." Last week, Google introduced a new way to quickly post an informational banner at the top of the website. The users can also tailor their messages by location.

"Let's say you're a clothing retailer based in San Francisco and are offering expedited shipping to customers located within the city. Optimize can help you display a customized banner that highlights faster shipping just to users located in San Francisco," said Google.

Other helpful tips are to avoid automatic product carousels or animation on your site. If you have information about how customers can order from you on the same page, the carousel or animation could draw attention away from that message. Adding longer messages to your customers may display fine on desktop but they probably will be too long on mobile devices.

"Your frequently asked questions might be different than what they were last year. Make sure this page highlights what is currently top of mind for your customers," said Google. "Limit your messages on your mobile site to less than 50 characters. And allow users to close the message if they wish," the company informed.

(The above story first appeared on LatestLY on Apr 21, 2020 11:01 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).