Good News for Indian Digital Content Creators, Report Says Over 10 Lakh Creators in India Likely To Earn Monthly Rs 40,000 in Next Three Years
Over 10 lakh Indian digital content creators on social media are likely to earn more than $500 (a little over Rs 41,000) a month each in the next three years, a report revealed on Friday.
New Delhi, April 21 : Over 10 lakh Indian digital content creators on social media are likely to earn more than $500 (a little over Rs 41,000) a month each in the next three years, a report revealed on Friday. Twitter Blue Tick: Bill Gates, Hillary Clinton, Shah Rukh Khan, Virat Kohli Among Celebrities Who Lost Verified Blue Checkmarks on Their Accounts.
The annualised growth rate for India is over 115 per cent for individual creators as compared to the global growth rate of 18 per cent, according to the report by creator economy startup Animeta on the 'International Creators Day'. Artificial Intelligence Race: Alphabet and Google CEO Sundar Pichai Created DeepMind To Build Safe and Robust AI Systems.
In three years, 10 lakh creators in India would have at least 100,000 subscribers/followers, growing at 37 per cent at an annualised level, which will allow them to a steady digital income at par with a decent-paying full-time job.
Currently, more than 3,500 brands and over 5,000 creator partners in India are actively engaged in digital creator driven branded content. Over 20,000 branded content pieces have generated over half a billion engagements.
"All signs are pointing towards the trend that the Indian creator economy will become the most significant growth contributor to the global creator economy in the next couple of years," said Devdatta Potnis, CEO, Animeta.
Singapore-based Animeta focuses on creating and nurturing digital creators by helping them grow their communities and maximise their earnings across multiple social media platforms and customised brand solutions.
"Sponsored content space is getting more organised and performance marketing metrics usage are on the rise in a cost-conscious market, where the rules of business and marketing are getting rewritten overnight," said Krishna Desai, CPO and Data Scientist, Animeta.
(The above story first appeared on LatestLY on Apr 21, 2023 01:06 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).