San Francisco, May 26: Within hours of the European Union's (EU) General Data Protection Regulation (GDPR) taking effect on Friday, technology giants Google and Facebook have been hit with privacy complaints that could carry fines of up to $9.3 billion in total, a media report said.

With regard to privacy, Google, Facebook and Facebook-owned WhatsApp and Instagram are forcing people to adopt a "take it or leave it" approach which essentially amounts to demanding that users submit to intrusive terms of service, according to the Austrian privacy-advocacy group Noyb.eu, CNET reported on Friday.

"Tonnes of 'consent boxes' popped up online or in applications, often combined with a threat, that the service can no longer be used if the user (s) do not consent," the group was quoted as saying in a statement.

The group is asking regulators in France, Belgium, Germany and Austria to fine the companies up to the maximum four per cent of their annual revenue that the GDPR legislation allows.

This could potentially add up to a $4.88 billion fine for Google parent company Alphabet and $1.63 billion for each of Facebook, and its Instagram and WhatsApp services, if European regulators agree with Noyb.eu and decide to fine the companies the full amount, the CNET report said.

GDPR, designed to designed to give individuals in the European Union (EU) more rights to control their personal information, came into effect on Friday.

Seen as a measure by European leaders to control the powers of technology companies, GDPR violations can cost companies either 20 million Euros or four per cent of annual turnover. As a result of the regulation, several US news outlets blocked Europeans on Friday, the report said.

(The above story first appeared on LatestLY on May 26, 2018 02:14 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).