On the World Emoji Day, Ford officially added a new pickup to its portfolio. However, there's a catch to it. This particular pickup truck is not meant for driving, that being said its neither F150 nor Ranger. The car maker introduced a pickup truck emoji to celebrate the world Emoji Day. Currently, there is no pickup truck emoji available on the keyboard. However, there are different kind of transport emojis like airplane, cars, bus, boats and scooters. World Emoji Day: Ford Debuts Pickup Truck Emoji Because There Was None.

The F-Series line of pickup trucks from the American car maker are among the best selling vehicles in the US for a decade now. With so much of experience, it should definitely make Ford somewhat an expert in truck manufacturing business.

As a reminder, a proposal was submitted by the company in the year 2018 to the Unicode Consortium for a truck emoji. Moreover, Unicode Consortium is an organization that reviews as well as approves proposals for new emojis. The organisation has short-listed the truck emoji as a candidate for inclusion in a future version of Unicode. The final list of approved emojis is expected to be unveiled after early 2020.

As per Craig Metros, Ford North America Design Director, the staff sifted through message boards, investigated texting influencers and watched social media feeds for understanding the customers' requirements. World Emoji Day 2019: Most Misunderstood Emojis Explained.

He further mentioned that, “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”

(The above story first appeared on LatestLY on Jul 18, 2019 04:23 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).