New Delhi, July 7 .. The global foldable smartphone market increased 64 per cent (on-year) in the first quarter (Q1) this year, based on sell-in volume, to reach 2.5 million units, a report showed on Friday. This is significant because the foldable market rose amid a 14.2 per cent year-on-year decline in the overall global smartphone market during the same period, according to Counterpoint Research. The robust growth in the global foldable market was largely driven by the growth in the Chinese foldable market. Samsumg Galaxy Unpacked Event 2023: Smartphone Maker To Unveil New Foldables On July 26.

“In China, new foldable products such as the OPPO N2 and N2 Flip had grand releases. These big launch events constantly pique the market’s interest. Consequently, Chinese consumers have become more familiar with foldable products compared to other regions,” said research analyst Woojin Son. OPPO ranked second in the Chinese foldable market with a slight gap with leader Huawei, helped by the N2 Flip and N2 which were released at the end of 2022.

In particular, the N2 Flip, OPPO’s clamshell-type foldable, contributed a lot to the increase in the sales of clamshell-type products in China, beating Huawei’s Pocket S. Samsung made efforts to target the Chinese market by launching the W23 and W23 Flip, which are variants of the Z Fold 4 and Z Flip 4, respectively, produced mainly for the Chinese market and MEA market. This helped Samsung grow rapidly in the Chinese foldable market in Q1 2023, said the report.

“We believe that, in 2023, there will be intensifying competition among OEMs in the global foldable market due to more aggressive target market expansion; intensifying price competition and increasing sales volume of clamshell-type foldable smartphones through various product launches,” said senior analyst Jene Park. Addressing the big question around Apple’s entry into the foldable market, Park said that Apple is still absent from short-term forecasts. India’s Spurt in Smartphone and Internet Usage to Lead to Spending on Apps a Whopping Rs 64 Lakh Crore or USD 800 Billion by 2030, Says Report.

“However, since overall consumer response to foldable phones is improving and Apple will be possibly releasing non-phone foldable products soon, the brand’s participation in the foldable smartphone market is likely to occur after 2025,” Park noted.

(The above story first appeared on LatestLY on Jul 07, 2023 04:41 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).