Facebook Owned Instagram Brings Video Ads on IGTV; Will Help Influencers to Make Money From Their Content
In addition to ads, Instagram would also roll out 'badges' next month that can be purchased by subscribers from their favorite creators.
San Francisco, May 28: Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform. To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long. Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV. Facebook Introduces Beta Version of a New iOS App ‘Collab’ for Making & Mixing Music With Friends; Takes On TikTok.
"Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators' investment in IGTV by sharing advertising revenue with them," Instagram said in a statement on Wednesday.
In addition to ads, Instagram would also roll out 'badges' next month that can be purchased by subscribers from their favorite creators. Badges will appear next to a person's name throughout the live video. Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico.
"Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator's list of badge holders and access to a special heart," said the company.
(The above story first appeared on LatestLY on May 28, 2020 11:28 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).