Elon Musk-Run X Paid Over USD 50 Million in Ad Sharing to 1,50,000 Creators, Says CEO Linda Yaccarino
Elon Musk-run X has paid more than $50 million in ad sharing to creators on its “video-first” platform, its CEO Linda Yaccarino has announced. When Twitter was acquired by Musk in October 2022, it was basically a 140-character messaging app.
New Delhi, May 26: Elon Musk-run X has paid more than $50 million in ad sharing to creators on its “video-first” platform, its CEO Linda Yaccarino has announced. When Twitter was acquired by Musk in October 2022, it was basically a 140-character messaging app.
“Now, less than 18 months later, it is a ‘video-first’ platform, and part of what's driving that success is inviting creators onto our platform,” said Yaccarino. At the time of its $44 billion acquisition, there were about 3,500 creators on the platform. X Communities New Updates: Elon Musk-Run X Rolls Out Improvements to Communities; Check Details.
“Now, our video capabilities have become so sophisticated that we've probably got over 150,000 creators on the platform and paid out over $50 million in ad-sharing relationships with those creators,” she informed. The X platform is inviting more and more creators to give its 600 million monthly active users (MAUs) “the ultimate experience”.
Last month, Yaccarino announced that X would soon launch a dedicated TV app for users to upload high-quality videos, similar to Google-owned YouTube. This will be your “go-to companion for a high-quality, immersive entertainment experience on a larger screen,” she posted. Elon Musk Says WhatsApp Exports User Data Every Night.
X users would see trending video algorithms, artificial intelligence (AI)-powered topics and cross-device experience, among other features. The tech billionaire is making X “an everything app”. According to him, X has 600 million monthly active users and about half of which use the platform every day.
(The above story first appeared on LatestLY on May 26, 2024 01:07 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).