New Delhi, August 26: Elon Musk-owned X (formerly Twitter) has announced various video and media enhancements to the microblogging platform. X said on Friday that premium subscribers can now post longer videos on the platform, i.e. up to two hours of 1080p quality or three hours of 720p quality content. The media studio, accessible at studio.x.com, is now open to all X Premium subscribers.

Moreover, paid users now have the ability to download videos from their timeline to their camera roll and can now enable/disable the download option for videos they post. Elon Musk’s X Takes On LinkedIn, Opens Job Hiring Beta for Verified Companies.

In other enhancements, premium X users will get AirPlay support to stream videos to their TV, auto-captioning of popular videos, picture-in-picture playback to allow them to watch videos while scrolling their timeline or other apps, video controls such as playback speed, double tap to fast forward/jump back, improved live broadcasting quality from mobile, immersive video player in Android and iOS, and others.

Meanwhile, Musk has said that news organisations can also get a share of X's advertising revenue. In his latest bid to woo journalists after paying creators via his X advertising revenue programme, the X owner has now proposed a new way for media houses to make money. Elon Musk Tells Journos to Publish Articles Directly on X as Platform Kills Headlines From Links To Articles.

"Our advertising revenue share programme also applies to organisations (news or otherwise) who wish to participate," he posted. On Tuesday, the billionaire invited journalists to publish directly on X and earn a higher income, as he started stripping headlines and text from news articles shared on the platform.

(The above story first appeared on LatestLY on Aug 26, 2023 02:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).