New Delhi, April 17 : A new entrant in the Indian market, BRITZO launched its smartphone brand "iVVO" on Tuesday, followed by the rollout of eight smart 2G feature phones segmented across five product categories; BEATZ, PRIMO, SELFEE, TUFF, and VOLT as part of the "Make in India" initiative.

All of the launched products are priced from Rs 649 to Rs 5,999.

"BRITZO has recognised critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are confident that the brand will emerge as the flag-bearer of digitization in rural India," Pradipto Ganguly, CEO and Co founder of BRITZO, said in a statement.

Features like multilingual support with over 22 Indian languages, phone-based WhatsApp, Wi-Fi tethering, facial recognition and shatterproof smartphone screens are aimed at the rural population, BRITZO said in a statement.

The company is planning to launch its first 4G feature phone "Skipper" along with two Android Go 4G smartphones as part of their "Storm" series.

"Storm Lite" and "Storm Pro" with Android Oreo (Go edition) will be launched with 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen and face unlock.

"Storm Lite" is priced at Rs 4,999 and comes with 1GB RAM and 8GB storage. "Storm Pro" houses a 2GB RAM and 16GB onboard memory and is priced at Rs 5,999.

The company said it would set up an assembling unit in Greater Noida and is planning to mobilise Rs 100 crore towards the "Make in India" initiative.

(The above story first appeared on LatestLY on Apr 17, 2018 05:46 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).