boAt Leads Wearable Unit Shipments In India With 25.6 Percent Share Of 25.1 Million Units In First Quarter Of 2023

New Delhi, May 10: India saw the shipment of 25.1 million wearable units in the first quarter of 2023, registering a strong 80.9 per cent (year-over-year) growth but remained flat quarter-over-quarter, a report showed on Wednesday.

The share of smartwatches grew to 41.4 per cent from 26.8 per cent a year ago. The earwear category also witnessed a strong 48.5 per cent YoY growth, according to the International Data Corporation. Samsung Galaxy Watch Gets FDA-Approved Irregular Heart Rhythm Notification Feature.

Imagine Marketing (boAt) maintained the top place with a 25.6 per cent share, growing by 102.4 per cent. Fire-Boltt stood second at 12.4 per cent share in Q1 in the overall wearable category. It leads the smartwatch category with 28.6 per cent share growing by 224.2 per cent YoY.

Nexxbase (Noise) stood third in overall wearables, growing by 97.3 per cent YoY and 11.9 per cent market share. Noise dropped to second place in the smartwatch category with a 21.6 per cent share, growing by 157.6 per cent YoY. The dominance of online channels remained with a share of 73.9 per cent in the overall wearable market.

"Enhancements in audio quality through ANC/ENC and aesthetically appealing designs will be key differentiators in 2023. Moving beyond audio capabilities by incorporating health-tracking technology will be essential for sustained growth," said Vikas Sharma, senior market analyst for Wearable Devices, IDC India.

Smartwatch (inclusive of basic and advanced) continued to be the fastest-growing wearable category with 10.4 million shipments, a growth of 178.9 per cent YoY. Apple Watch Pride Edition Sport Band Introduced With Matching Watchface and iOS Wallpaper.

"Clubbed with advanced communication features like LTE, digital payment options, and more accurate sensors/algorithms, brands are attracting new smartwatch consumers as well as fueling refresh buying. In 2023 smartwatch market will cross 50 million units, up from 30.7 million in 2022," said Upasana Joshi, Research Manager, Client Devices, IDC India.

Boult Audio stood fourth with a healthy 366.5 per cent YoY growth and a 9.3 per cent market share in Q1. OPPO (including OnePlus) stood fifth with a 4.7 per cent share. Palred (pTron) and Seminole were in third and sixth position in the TWS category with 7.3 per cent and 5 per cent share, respectively, said the report.

(The above story first appeared on LatestLY on May 10, 2023 04:55 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).