New Delhi, April 8: Homegrown audio and wearable brand boAt on Monday said it is investigating a potential data breach involving its customer information.

The company responded after reports claimed that the cyber breach apparently compromised the data of its over 7.5 million customers. "boAt is aware of recent claims regarding a potential data leak involving customer information," a company spokesperson told IANS. boAt Lifestyle Data Breach: Aman Gupta’s Consumer Electronics Company Hit by Hacker Called ‘ShopifyGUY’, Loses Critical Data of 7.5 Million Customers, Says Report.

The company said that it took these claims seriously and immediately launched a comprehensive investigation. "At boAt, safeguarding customer data is our top priority," the spokesperson added. Spotify AI Playlist: Music Streaming Platform Add New Feature to Its Service That Allows Users To Build Playlist Using Text Prompts, Currently Available for Select Countries; Check Details.

Last year, the Indian true wearable stereo (TWS) shipments went up 34 per cent (on-year). boAt led the market with 39 per cent YoY growth. The company took the top spot for the fourth consecutive year, led by affordable offerings amid a push for local manufacturing.

(The above story first appeared on LatestLY on Apr 09, 2024 08:05 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).