Cupertino, July 3: Apple announced its partnership with OpenAI for AI integration to its systems after dismissing two options -Google and Meta. As a part of the deal, the reports said that the iPhone maker and ChatGPT developer did not agree on monetary terms. The Apple-OpenAI partnership would reportedly benefit both companies when the users subscribe to the paid services. Amid this development, reports said that Apple would get an observer role on the OpenAI board as a part of a landmark agreement between the companies. 

Bloomberg reported that Apple and OpenAI ties would be tightened by Apple getting an OpenAI board observer role. According to this report, Phil Schiller, the head of Apple's App Store and a former marketing chief, was chosen to fill this role. As an OpenAI board observer. Phil Schiller would have a limited role as a full-fledged director. Meta 3D Gen: Mark Zuckerberg-Run Meta Release New System for End-to-End Generation of 3D Assets From Text in Less Than 1 Minute; Check Details (Watch Video).

Apple recently announced its new system, Apple Intelligence, which offers new features to users powered by AI and machine learning. The reports said that despite being late, Apple offered the much-needed features through its Apple Intelligence, which is expected to roll out soon this year. 

According to a report by Reuters, as an observer, Phil Schiller could attend the meetings however not be given the power to vote or exercise powers that the directors of OpenAI would have. Besides, the report highlighted that Apple's OpenAI board observer would be allowed to gain insights into the decisions made in the AI company. Google Announces Investment of USD 1 Billion in Iowa Into Council Bluffs Data Centres To Expand Technical Infrastructure.

As part of its current agreement with OpenAI, Apple will likely make many new changes to its existing Apple Intelligence suite of apps in the future. There are already rumours about the tech giant launching a paid subscription service called "Apple Intelligence Plus," and the smartphone market is gearing up to see the next-generation iPhone 16 series in about two months. So, this move by Apple could help it gain proper information about integrating the ChatGPT and other products of OpenAI into its devices.

(The above story first appeared on LatestLY on Jul 03, 2024 09:48 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).