New Delhi, August 29: Apple may soon be able to sell iPhones directly to customers in India from its own online store. The government on Wednesday allowed foreign single-brand companies to sell directly via web stores, irrespective of a brick-and-mortar store presence. Apple CEO Tim Cook Tweets Incredible Images Taken by Indian Photographer on World Photography Day 2019.

Reportedly, this means that companies aren’t obliged to follow the rule that allowed brands to sell via their owns stores only if they source 30 percent of their hardware components locally.

According to an Economic Times report, the website is likely to come up over the next 3-5 months as it involves duplicating its global online store template for the Indian market. Apple has further decided to set up its iconic brick-and-mortar Apple Store in Mumbai over the next 12-18 months.

A person quoted in the report said that about 35-40 percent of iPhone sales in the country come from e-commerce and hence the company wants to make the most out of this opportunity. He said, “Online is also a big sales driver for iPad tablets and MacBook laptops, and contributes over 25 percent of annual sales in India."

(The above story first appeared on LatestLY on Aug 29, 2019 12:12 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).