Cupertino, October 7: Apple is breaking away from its annual upgrade cycle and planning to introduce flexible software releases to offer new features to its devices more frequently. Apple recently launched its new iPhone 16 series, including iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. However, the tech giant delayed the Apple Intelligence rollout, which upset some customers. Most customers wished they could get their hands on Apple's AI sooner.

Apple followed a yearly update cycle, during which the company would leave and adopt a flexible and more frequent product release cycle, according to a report by News 24. This new change in the software rollout would likely allow the customers to receive more frequent and less predictable updates. The report mentioned that the new Apple rollout approach would likely help it delay the software updates. iOS 18 Update Causing Battery Drain: iPhone Users Complain on X About Rapid Battery Discharge After Updating to Latest iOS Version.

The yearly updates benefit the company's significant devices like iPhones, iPads and Mac products. The report mentioned that the company would significantly benefit by moving away from this cycle and adopting a flexible rollout plan that would be more unified and allow the team to complete their same deadlines. The report highlighted that the new approach would also benefit the investors who could analyse and predict when to expect the sales boost. 

Another advantage of Apple's flexible rollout plan is its consistent marketing schedule. The report said that the expansion in the range of products made it more challenging for the company to update all the devices annually. The uniform release for iPads, iPhones, and Macs would be impossible for Apple to roll out. Apple To Launch More Retail Stores in India As It Witnesses Surge in Domestic and Export Sales for India-Made iPhone 16 Series.

The report mentioned that the company had been facing delays in the software update release for many devices, and the swiftly rolled-out updates like iPadOS 18 and watchOS 11 included several bugs and issues. Amid this, Apple would reportedly take a "staggered" approach to its Apple Intelligence system. The company had been teasing its new AI system since June but delayed its release. The Apple Intelligence first version is expected on October 28, 2024. 

(The above story first appeared on LatestLY on Oct 07, 2024 12:24 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).