Apple Reportedly Planning To Cut AirPods Production Due to Low Sales
Apple is reportedly cutting production of its AirPods by around 25 per cent to 40 per cent due to a decrease in sales, media reports said. The report does not specify which AirPods specifically will see a production cut.
San Francisco: Apple is reportedly cutting production of its AirPods by around 25 per cent to 40 per cent due to a decrease in sales, media reports said. The tech giant, which had initially planned to aim for 110 million units, now plans to produce only 75 to 85 million units of AirPods for the remainder of this year, MacRumors, citing Nikkei Asia, reported on Tuesday. Russia-Based Hackers Reportedly Hit Apple in a $50 Million Ransomware Attack via MacBook Supplier.
"The most significant order reduction is for the second quarter toward the start of the third quarter," one of the people familiar with the matter was quoted as saying. AirPods and AirPods Pro are expected to be upgraded this year, which Apple hopes will "stimulate sales," according to the report.
The report does not specify which AirPods specifically will see a production cut. Apple's current AirPods lineup includes the AirPods Pro, the second-generation standard AirPods with wireless charging, and the $550 over-ear AirPods Max.
The company is rumoured to be working on third-generation AirPods with a design similar to the AirPods Pro but lacks "Pro" features such as Active Noise Cancelation.A Apple analyst Ming-Chi Kuo said that production of the new AirPods will begin in the third quarter of the year.
(The above story first appeared on LatestLY on Apr 28, 2021 04:58 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).