New Delhi, October 17: Apple will be introducing a new service called Business Caller ID next year to help businesses connect more effectively with their customers. The step can be seen as Apple's initiative to enhance the Apple Business Connect programme to enable all types of businesses to create a consistent brand presence across various Apple applications.

As per the information available on the official website, businesses will be able to register for Business Caller ID next year. The service will allow businesses to display their name and logo when calling customers to make it easier for people to identify who is contacting them. Apple Business Connect will continue to serve as a platform where businesses can update their details to remain visible and accessible. Apple iPad Mini 2024 Launched With A17 Pro Chip Built for Apple Intelligence; Check Prices, Specifications and Features.

The feature will help distinguish verified businesses from spam callers and other unwanted outreach. When businesses will contact customers, their name, logo, and department will appear on the inbound call screen. Apple Business Connect gives businesses to control over how they are presented in various apps within the Apple ecosystem. As per a report of Engadget, in 2023, Apple introduced these features that allow businesses to personalise their listings. Companies can manage their information and how they show up in Apple Maps, Messages, Siri, and Wallet.

New Features in Apple Business Connect

Businesses can now register to showcase their brand in the Mail and Phone apps, as well as can customise their logo for Tap to Pay on iPhone. The Branded Mail feature allows businesses to show their name and logo in emails to get it noticeable. Companies can sign up for Branded Mail now, and their logos will start appearing later this year. Additionally, when using Tap to Pay on iPhone, businesses can display to help customers identify that they are paying a trusted and verified business. Apple Likely To Introduce Meta-Like Smart Glasses and Camera-Equipped AirPods in 2027.

Apple is also expanding its tools to assist businesses in reaching out to its customers. Owners of online, virtual, and service-based businesses can now use their Apple Account or create a new one to sign up for Business Connect through a self-service website. It can be accessible from any smartphone, tablet, desktop, or laptop. After registering, businesses can start personalising their brand for free. Additionally, they can manage their presence across different locations by working with listing management agencies.

(The above story first appeared on LatestLY on Oct 17, 2024 03:43 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).