Cupertino, June 18: Apple WWCD 2024 unveiled Apple Intelligence, a new system powered by machine learning and artificial intelligence that allows users to enjoy personalised experiences on Apple software such as iOS, iPadOS, macOS Sequoia and more. While most AI developed by various companies are recognised by their distinct-looking logos, Apple's AI logo showed a unique set of characteristics. Being colourful, the Apple Intelligence logo appeared friendly and anthropomorphic, said a report. 

The iPhone-maker introduced two different logos for Apple Intelligence and Siri. The Apple AI logo is intended to look "friendly, unthreatening and non-andromorphic", according to a report by TechCrunch. The report described the artificial intelligence and appreciated logo of other companies. It mentioned that the other companies set the same goals as Apple with their AI services, and Apple also went for simple and colourful graphics Xiaomi India Rolls Out New HyperOS Update With More AI-Powered and Camera-Centric Features for Smartphone Users; Check Details.

Apple Intelligence Logo, Siri New Logo Unveiled at WWDC 2024:

The report said Apple unveiled two logos at WWDC 2024 during the presentation. One of these logos was for Apple Intelligence, and the other was for Siri Assistant. While looking at  Apple's AI logo is more like the circled waves in the middle, the Siri logo shows a design like "infinity". Although most of the AI features would be accessible through Siri voice assistant; still, Apple introduced a different logo for Apple Intelligence. 

TechCrunch provided more details in this report about Apple's choice to pick a logo. It described the Apple AI logo as circular with seven loops and said that the Siri logo was like a circle with a "lopsided infinity" symbol. It also said that no one would know what AI would look like but only could tell how it should look, hinting at freedom to represent artificial intelligence any possible way. Meta Launches API for Threads Allowing Developers To Build New Experiences.

The report described the Apple Intelligence's logo as "non-threatening", simple and non-anthropomorphic. Unlike previous logos about AI showing robots, wizard hats and magic wands were new but were not personal and ingenious. It said that robots did not know things. The report also highlighted again that Apple might have intended its logo to be friendly and show openness and undefined potential.

(The above story first appeared on LatestLY on Jun 18, 2024 04:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).