Cupertino, June 18:ย Appleย WWCD 2024 unveiled Appleย Intelligence, a newย system powered by machine learning and artificial intelligence that allowsย users toย enjoyย personalised experiences on Apple software such as iOS, iPadOS, macOS Sequoia and more. While most AI developed by various companies are recognised by theirย distinct-looking logos, Apple's AI logoย showed a unique set of characteristics. Being colourful, the Apple Intelligence logoย appeared friendly and anthropomorphic, said a report.ย
The iPhone-maker introduced two different logos forย Apple Intelligence and Siri. The Apple AI logo is intended to look "friendly, unthreatening and non-andromorphic", according to aย reportย byย TechCrunch. Theย report described the artificial intelligence and appreciated logo of other companies. It mentioned that the otherย companiesย set the same goals as Apple with their AI services, andย Apple also went for simple and colourful graphicsย Xiaomi India Rolls Out New HyperOS Update With More AI-Powered and Camera-Centric Features for Smartphone Users; Check Details.
Apple Intelligence Logo, Siri New Logo Unveiled at WWDC 2024:
๐๐บ๐ธ Apple AI makes a subtle move with its new unthreatening, non-anthropomorphic logo, aiming for simplicity and approachability. Will this strategy set a new trend in branding AI? ๐ค pic.twitter.com/TcRVOPkswY
โ Talk AI Today (@TalkAIToday) June 17, 2024
The report said Appleย unveiled two logosย at WWDC 2024 during the presentation. One of these logosย was for Apple Intelligence, and the other was for Siriย Assistant. While looking at ย Apple's AI logo isย moreย like the circled waves in the middle, the Siri logo showsย a design like "infinity". Although most of the AI features would beย accessible through Siri voice assistant; still, Appleย introducedย aย different logo for Apple Intelligence.ย
TechCrunch provided more details in this report aboutย Apple's choice to pick a logo. It described the Apple AI logo as circular with seven loops and said that the Siri logo was like a circle with a "lopsided infinity" symbol. It also said that no oneย would know what AI would lookย like but only could tell how it should look, hinting at freedom to represent artificial intelligence any possible way.ย Meta Launches API for Threads Allowing Developers To Build New Experiences.
The report described the Appleย Intelligence'sย logo as "non-threatening", simple and non-anthropomorphic. Unlike previous logos about AI showing robots, wizard hats and magic wands were new but were not personal and ingenious. It said that robotsย did not know things.ย The report also highlighted again that Apple might have intended its logo to beย friendlyย and show openness and undefined potential.
(The above story first appeared on LatestLY on Jun 18, 2024 04:50 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).













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