Belgium, June 24: After the introduction of DMA (Digital Markets Act 2023) by the European Union, Apple was alleged by the EU to have breached the rules a few times. The EU regulators reportedly accused Apple of breaching the DMA act by not allowing the app developers to guide customers to choose cheaper services. According to a report, the EU started its investigation in March, which resulted in preliminary findings. Apple could be in big trouble this time as the European Union might charge a huge fine from the tech giant, said the reports. 

If the European Union finds Apple guilty, it could pay up to 10% on its total $383 billion global revenue, as per the statement by the organisation's executive arm. According to a CNN report, the EU could increase this fine by up to 20% on the global revenue if Apple keeps repeating the same offence. iOS 18 Beta 2 Expected To Roll Out Today With ‘iPhone Mirroring’ and ‘SharePlay Screen Sharing’ Features; Check Details.

The European Union launched an investigation against tech giants like Meta, Google and Apple. The investigation was about whether these tech companies were complying with or failing to meet the new Digital Markets Act. On Monday (June 24, 2024), the EU said it had also opened another investigation on whether Apple's new contractual requirements for app developers breached the DMA.

According to the report, Apple's requirements for app developers included a 'core technology fee' that charged developers €0.50 for each app installation. The European Commission's press release stated, 'None of these business terms allow developers to freely steer their customers.' The EU further alleged that developers were prohibited from providing pricing information within the app or communicating with their customers in any way to promote offers available on other distribution channels. Apple Planning To Launch Affordable VR Headset in 2025, Stops Development of Next-Gen Apple Vision Pro 2: Reports.

The Commission said in its press release, "By sending preliminary findings, the Commission informs Apple of its preliminary view that the company is in breach of the DMA." It mentioned that the outcome of the investigation was without prejudice, and Apple would need to exercise its rights of defence by examining the investigation files and replying in writing to the Commission.

(The above story first appeared on LatestLY on Jun 24, 2024 04:34 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).