Paris, April 23: Apple is expected to bring on-device AI to the iOS 18 update and add new capabilities to the iPhones. The new iOS 18 update is expected to run on the device without relying on a cloud server; instead, it may use the iPhone's hardware. To push on-device AI, Apple has reportedly acquired Datakalab, a startup company working on artificial intelligence.

As per the report published by Macrumors, Apple acquired Datakalab AI startup based in Paris to push the on-device AI tools. Apple's move to acquire the Paris-based company is reportedly part of the company's broader strategy to bring sophisticated AI technology to its iPhone and other products. Apple's quiet acquisition of Datakalab reportedly took place on December 17, 2023; however, this was noted by the European Commission. Apple has yet to announce the artificial intelligence or LLMs it would bring to the device. Still, Bloomberg's Mark Gurman reportedly said Apple's Large Language Model will run entirely on-device. Android 15 Likely To Launch Next Month at Google I/O 2024; Check Compatible Devices and Know Expected Features.

What Should You Know About Datakalab AI Startup Acquired By Apple?

Apple acquired Datakalab, which specialises in embedded AI systems and algorithm compression. Xavier and Lucas Fischer founded Datakalab in 2016, which later embarked on a significant journey to work on low-power and highly efficient deep-learning algorithms that did not have to rely on a cloud-based system. The report said Apple's approach has always promoted privacy and data security and offered the required performance. The report said local or on-device data processing minimises the risk of compromising users' data and offers fast processing times. Datakalab reportedly handled multiple "high-profile" projects, most notably working closely with the French government and Disney.

Apple iPhone 16 launch is expected in September 2024; this time, the tech giant will bring artificial intelligence to its flagship devices. With the introduction of the Samsung Galaxy S24 series with Galaxy AI features in January 2024, customers expect more on-device AI processing in their devices. Recently, Nothing added voice access to ChatGPT, OPPO, and OnePlus announced that it would roll out Gemini AI, and other companies will probably announce their AI-powered features and operating systems. BharatPe Launches ‘BharatPe One’ India’s First All-in-One Payment Product That Incorporates POS, QR and Speaker Into Single Device. 

Unlike other companies, Apple took a while to catch up with artificial intelligence. The tech giant also was unable to complete its car project and terminated it for good. Apple pushing on-device AI could be a smart move to retain its customers and offer them the latest technology. Apple's big reveal about its on-device AI is expected at WWDC in June 2024. The tech giant is expected to showcase its artificial intelligence strategy and next-generation OS.

(The above story first appeared on LatestLY on Apr 23, 2024 07:21 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).