New Delhi, August 27: Amazon has introduced a new update for its e-commerce platform in India with the launch of an AI-powered conversational shopping assistant named "Rufus." The development is expected to enhance the shopping experience for its customers by integrating advanced AI technology.

The AI shopping assistant, Rufus, might provide personalised assistance to customers to make their online shopping experience more convenient. As part of the update, Amazon is anticipated to use the capabilities of Rufus to transform how users engage with the platform for a user-friendly experience. Arc Search AI Mobile Browser Coming Soon to Android; Check Details.

As per the information available on the official website, the company has announced the beta launch of Rufus in Inda, which is a new generative AI-powered conversational shopping assistant. Rufus is meant to answer product-related questions, assists with purchasing decisions and provide recommendations based on user preferences.

Rufus will be available in beta for a select group of customers using the Amazon app. Rufus will gradually become available to more people across India. Amazon is expected to create a seamless shopping experience for its users to find the products they need and receive suggestions that match their interests by integrating Rufus.

How Amazon Customers Can Use AI Shopping Assistant Rufus

To access Rufus, beta customers can easily click on the icon located in the bottom right-hand corner of the Amazon mobile app. Once clicked, a Rufus chat dialogue box will pop up on their screen, allowing them to start interacting with Rufus. Customers have the ability to search and explore products based on different activities, events and specific needs. By asking questions like "gifting ideas for my wife's birthday" or "what do I need for my first hike," customers can discover relevant product suggestions. Midjourney Website for AI-Image Generator Is Now Open to Everyone for Free but With a Catch; Check Details and Know How To Use It.

Rufus provides shoppable product categories like home decor, consumer electronics, fashion and beauty along with related questions for more specific searches. Additionally, customers can also ask more general product research questions like "what to consider when buying headphones?" or "things to consider when choosing the right moisturiser" to receive helpful information that guides their shopping journey on Amazon.

(The above story first appeared on LatestLY on Aug 27, 2024 08:38 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).