New Delhi, August 21: Airtel Payments Bank has reportedly taken a significant step to enhance account security with the introduction of its AI-powered Face Match feature. The new technology is expected to protect customer accounts from fraudulent activities by using advanced machine learning algorithms.

The initiative taken by Bharti Airtel can be seen as an important step in the growing concerns over the security of digital banking. The Face Match feature will likely analyse different factors to verify that only authorised users can access their accounts. The innovative approach from Airtel Payments Bank's is expected to enhance the banking experience for its customers. India Adds 7.3 Crore Internet Subscribers, 7.8 Crore Broadband Users in 1 Year, As Telephone Subscribers Reach 119.9 Crore in the Country.

As per a report of Business Today, Airtel Payments Bank has introduced the AI-powered Face Match feature to strengthen the security of its digital banking services. Anubrata Biswas, MD and CEO of Airtel Payments Bank reportedly said, "At Airtel Payments Bank, delivering secure digital banking is central to our mission. The introduction of Face Match marks a significant step in reinforcing our commitment to safeguarding our customers."

Airtel Payments Bank's Face Match feature reportedly activates when suspicious activity is detected. It will assess various factors, including location data and device signals, user behaviour and transaction patterns to determine if a user's actions pose a potential threat. If a user's actions raise a certain level of concern, Face Match will be activated. It means the user has to confirm their identity by taking a selfie. Apple Podcast Web Version: Tech Giant Launches Its Popular Audio Streaming and Podcast Service for Edge, Chrome, Firefox and Safari Browsers.

How Airtel Payments Bank Face Match Feature Works

When the Face Match feature is triggered, users must take a selfie that is compared to the photo taken during their account setup through the Airtel Thanks app. The facial recognition technology includes liveliness checks to ensure the selfie is genuine. If the system confirms a match, the transaction can proceed without any issues. However, if the match fails, users should visit a nearby banking branch for biometric verification. The verification process is expected to prevent unauthorised access and enhance the security of customer accounts.

(The above story first appeared on LatestLY on Aug 21, 2024 11:56 AM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).