Singapore-based company BIGO Technology has rebranded its global short-video creation and sharing platform, LIKE, to be known as Likee. With the transformation, the platform offers a cutting-edge magic video maker and a large database of exciting filters and stickers. It is a perfect platform for the creators looking to showcase their talent with the help of special effects, new functions and filters. The app takes on the likes of Snapchat, Dubsmash and others with its improved offerings and attractive offers for creators. Likee also offers lip sync videos, selfies with beauty effects, exclusive custom clips, dubsmash, duet and more.

Rebranding: The additional ‘E’ in Likee implies - for Everyone (to easily create amazing videos); to Explore (a wider world as well as capture special moments) and Encounter (new, inspiring and interesting discoveries) users with the nearby feature, says the brand. With large number of downloads on Android and iOS combined, the video creation app brings wide range of features and functions that are easy to use for creating social attributes and valuable content online.

Catering to the Indian audience: The phenomenon of Likee has gone viral on both, Android and iOS. As far as the Indian market is concerned, the application has been downloaded extensively by the Indian audiences, thanks to the availability of the app in 10 different regional languages on Google Play Store as well as iOS. The app is available in English, Hindi, Tamil, Bengali, Kannada, Malayalam, Gujarati, Marathi, Telugu and Punjabi. The brand has also created a Talent Creator Union to encourage creators to produce more qualitative videos and increase the uptake of the app. As part of the Union, signed-in creators will be rewarded, for the videos they create basis the engagement they draw, monetarily.

Celebrity Connection: Listed on Google Play in the top 5 applications, Likee App has partnered with several B-Town and television stars from different fields including Sahil Khan, Shakti Mohan, Mayanti Langer, Shipra Khanna and others.

Celebrities Using Likee App

Each celebrity will post videos to strengthen their connect with the audience as well as share tips and tricks exclusive to their professions. Hence, while fitness enthusiasts can be glued to Sahil Khan’s fitness tips, dance aficionados can learn how to shake a leg from Shakti’s videos.

When asked about her experience on the app, chef Shipra Khanna, winner of Masterchef India Season 2 shared, “It’s so important to stay connected with fans. We are because of their love and warmth. I am on social media platforms to reciprocate the love I receive. I’ve collaborated with Likee to be able to connect real time with fans and show my fun side to them through the videos I create and post on the platform. Likee is an easy-to-use platform and has a vast reach which enables everyone to watch my videos and content. The app also helps me enhance my social attributes and share my skills with people.”

The platform also has thousands of creators onboard along with media agencies like Reuters, ANI, India TV, Rajshri Entertainment, Danik Jagran, Bhaskar MY FM, etc. who will now bring their informative content to the app. This will not only help diversify the content on the app bringing more informative, entertaining videos to the platform but will also help stimulate creativity of creators to ideate and generate unique videos.

The app will now see creators rejuvenating the platform with their fresh and entertaining content. Muskan Kalra, the young talent, will be bringing her smooth dance moves to the platform, sharing a tip or two with users, while Amaan Shah will serenade users with his nightingale-like voice singing popular songs for users.

Functions & User Interface: Likee also has a refurbished user interface which is uncluttered, easy and simple to use. The special effects offered on the app transform videos which is a characteristic quite different from other video apps available in India. The app also brings a plethora of face filters and voice changing effects along with a wide array of augmented reality effects. The upgraded LIVE feature allows users to be connected with creative and inspiring people from all across the globe. Users can even start a face-to-face chat with favorite creators, to grow and showcase their talent.

For the official website visit- https://likee.video

(The above story first appeared on LatestLY on Jun 27, 2019 04:01 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).