Indian athletes performed well at the Paris Olympics 2024 and finished with six medals including a silver and five bronze medals. Even though one of the largest contingents at the Paris Olympics failed to break the country’s best performance at the Summer Olympic Games (seven medals in the 2020 Tokyo Olympics), few stars shined brightest and subsequently saw a major rise in their brand value. Neeraj Chopra Secures Second-Place Finish at Lausanne Diamond League With 89.49 m Throw, Anderson Peters Takes Top Spot.

Neeraj Chopra Brand Value is Constantly on Rise

The ‘Golden Boy of Indian athletics’ Neeraj Chopra finished second in the Men’s Javelin throw event. But the star’s performance, despite an injury was heavily praised and fans lauded Neeraj for winning a medal in back-to-back Summer Olympic Games. As per the Economic Times, Neeraj Chopra’s Brand value post-Paris Olympics 2024 performance will see a massive 50% rise. His consistency in the track-and-field events has been key to his success. He is currently participating in the Lausanne Diamond League 2024 event. The star athlete’s brand valuation is set to reach 330 Cr., surpassing many Indian cricket stars also.

Vinesh Phogat Sees Massive Surge in Her Brand Value Despite Failing to Win a Medal

The star wrestler Vinesh Phogat reached the final of the 50 Kg Freestyle wrestling and confirmed a medal, but was later disqualified following an ‘overweight ruling’.  Even though she didn’t win a medal at the Paris Olympics 2024, Vinesh’s performance at the games was hugely appreciated by many as the star overcame multiple barriers to reach the final. A massive surge in her popularity raised her brand value and as per the reports, she is now charging 1 Crore per deal per year. Earlier the cost for the same was 25 Lakhs. Security of Women Wrestlers Testifying Against Brij Bhushan Singh Has Been Removed, Alleges Vinesh Phogat and Sakshi Malik; Delhi Police Clarifies (See Post).

Manu Bhaker Sees Highest Rise in Her Brand Value

One of the most consistent and followed Indian athletes at the Paris Olympics 2024 was Manu Bhaker who won two bronze medals and finished fourth in the Women’s 25 M Pistol event. Setting multiple records at the Olympics, Many Bhaker saw a six-fold rise in her brand value and as per reports is now charging 1.5 Crores per deal per year. Earlier Manu Bhaker was charging 25 Lakhs for similar deals.

While sport in India is widely considered a fitness and leisure stream, the rise of Indian athletes, their popularity, and brand value through their hard work and dedication could inspire many young stars to contribute to the country’s ambition to become super-power in sports also.

(The above story first appeared on LatestLY on Aug 23, 2024 01:48 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).