Lionel Messi Enters Cosmetics Industry With Signature Perfume 'Messi Eau de Parfum' (Watch Launch Video)
Argentina footballer Lionel Messi launched his signature perfume brand stepping foot into the cosmetics industry. He launched ‘Messi Eau de Parfum’ and posted a video on social media.
Inter Miami CF and Argentina National Football Team superstar Lionel Messi is having great success on the field. Since 2021, when Argentina won the Copa America title, Messi lifted many trophies including multiple individual accolades. Messi was a massive star in football and his recent success in MLS (Major League Soccer) took his popularity to the next level. Banking on his massive fan following and trusting various leaders in specific industries, Messi launched business ventures in 2024 that include a production house Rosario 525 (Entertainment), Mas Drick (Energy Drink), and even a clothing line. Messi now enters the cosmetics industry with his signature perfume - Messi Eau de Parfum. MrBeast to Collaborate With Lionel Messi to Beat Cristiano Ronaldo in YouTube War? Here’s What Famous YouTuber Said.
Lionel Messi Launches Signature Perfume Brand 'Messi Eau de Parfum'
“The scent is designed to provoke a profound emotional connection. At the intersection of ‘freshness’ and ‘warmth’, the fragrance is a confident, intriguing, and unique Eau de Parfum that is also designed to have mass global appeal,” said Frank Voelkl, Principal Perfumer at DSM-Firmenich. Interestingly Messi’s wife, Antonela Roccuzzo is also enjoying huge success in the premium perfume line.
Variants of Lionel Messi’s 'Messi Eau de Parfum'
During the launch, Messi said, “I have always been passionate about fragrance, and I am extremely excited to produce my very own signature scent. This is a truly unique and inspirational fragrance, in a personalized bottle, for all fans around the world.” With obvious accords leaning toward a classically fresh, herbal, and blue scent, Messi himself is excited about the launch. Lionel Messi Won't Retire At Inter Miami, Star Argentina Footballer Reportedly Set for Another Transfer Before Retirement.
Put in three different categories the Messi Eau de Parfum will have nine variants. With three variants in each category, the top level will have Cardamom, Apple Leaf, and Cypress variants. The middle level will have Leather Natureprint, French Iris Root, and Lavender while the base category will have Cedarwood Virginia, Vanilla Bean, and Patchouli variants.
(The above story first appeared on LatestLY on Oct 13, 2024 12:32 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).