Football star Lionel Messi has immense mass appeal and is a brand ambassador of multiple mega brands like Adidas, Pepsi and Air Europa. The star is now launching a sports drink – Mas+ with Messi alongside renowned manufacturer Mark Anthony Brands. With this, the 2022 World Cup Winner is entering into a competitive market captured by many big corporate players like Gatorade and Decathlon. Lionel Messi and his wife Antonela Roccuzzo were said to be working on this project for a long time. Lionel Messi’s Son Mateo Spotted Playing American Football with Teammates in Inter Miami Academy, Video Goes Viral.

During a press release on Tuesday, Lionel Messi reflected on the idea behind entering the Sports Drink market. He said, “Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste. Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.”

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Talking about the special name, Messi mentioned that they went through nearly 450 names before finalising Mas+ as their product name. He even shared an Instagram post highlighting the reason behind the name of the brand. In the post, he wrote “This name captures what my life and career have always been about: Más means more. I believe we can always give a bit more, and I’ve achieved more than I thought was possible by thinking positively,”

Messi drink flavours: What are the Mas+ flavours?

Currently, the Mas+ sports drink is available in four variants. Más+ Miami Punch which is inspired by Messi’s current MLS Club Inter Miami. As per the description, the Miami Punch has a balanced blend of berry flavours with a hint of pineapple for a fruit punch taste. Lionel Messi Becomes Fastest to Reach 25-Goal Contributions in Single Season of Major League Soccer, Achieves Feat During Inter Miami vs St Louis City SC MLS 2024 Match.

Another flavour is Más+ Limón Lime League, which is Inspired by Messi's time playing in the UEFA Champions League. The Limón Lime League flavour has a sweet, fruity flavour and zesty citrus taste. On a similar taste line, there is the Más+ Orange d’Or variant, which is inspired by Messi’s record of eight Ballon d’Or Trophies as soccer’s best player. The orange hints of tangerine flavour for a balanced citrus taste.

The last option in the Más+ sports drinks would be Mas+ Berry Copa Crush. It is inspired by Messi’s seven Copa del Rey titles with Barcelona. Similarly, it represents one of the international trophies he won - the Copa America win with Argentina. The Berry Copa Crush has a blend of sweet and luscious berry and cherry flavours.

(The above story first appeared on LatestLY on Jun 05, 2024 05:31 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).